Live Ant Farm
Today, there's no time for downtime. To announce AT&T's service underground on the subways of Philadelphia, we installed real ant farms near subway entrances, complete with live ants.
When AT&T sponsored the men’s NCAA basketball tournament, they put all 63 games live exclusively on their LG Vu phone with something called Mobile TV.
So, our idea was simple. Show all 64 teams competing for the same thing, all in one place. These print ads ran in Sports Illustrated and USA Today, and helped reduce productivity in workplaces all across America.
NY Yankees Sponsorship
The world’s best rivalry gets the AT&T treatment in this print ad we did for Yankees Magazine.