730 Days campaign
Wireless companies make you wait two whole years to upgrade your old phone. But living with an old phone can be incredibly frustrating. This campaign follows the ordeal of one man (played by SNL alum Bill Hader) living with his outdated, broken-down phone over those 730 days.
• Gold National Addy
• Silver Effie
• Communication Arts Advertising Annual
Toy Box App
To help kids spark their imagination, we created Toy Box, an Augmented Reality app that takes the thing parents all throw away— the IKEA box— and turns it into a one-of-a-kind playtime adventure.
The app not only reinforced IKEA’s mission to help improve home life for families and foster creativity, but also helped reduce paper waste in the process.
A book that I published of my tweets
From Amazon.com: With well over dozens of followers enjoying his 140-character view of the world, Keith Wisniewski truly is one in a million when it comes to humorists on Twitter. Now, for the first time ever, Wisniewski’s best and funniest thoughts are compiled into one handsome collection. Widely hailed as the Citizen Kane of books of tweets, this compilation covers everything from pop culture to politics to just random thoughts. It’s all here in print for longtime fans, as well as the Amish, to enjoy.
The world's first book promo featuring the Amish
Adweek article (click image to view)
Binge Watchers Anonymous
To help launch T-Mobile's latest offering-- Binge On (where customers can stream Netflix, Hulu, and others without counting against their data limits) -- we created bingewatchersanonymous.org. On the site, users could see our video starring Aaron Paul, create their own "meme-bership card" to share socially, and even call an 800# to get help from the Breaking Bad star himself.
Girl With The Pink Dress campaign
As part of the iconic "girl with a pink dress" campaign, this spot shows how hard it is to say goodbye to the internet.
Steve Harvey Super Bowl
Our team created the social campaign that helped turn T-Mobile's 2016 Super Bowl spot into a Top 10 viral hit as one of the most shared ads of the Super Bowl, according to Ad Age.
Live Ant Farm
Today, there's no time for downtime. To announce AT&T's service underground on the subways of Philadelphia, we installed real ant farms near subway entrances, complete with live ants.
When AT&T sponsored the men’s NCAA basketball tournament, they put all 63 games live exclusively on their LG Vu phone with something called Mobile TV.
So, our idea was simple. Show all 64 teams competing for the same thing, all in one place. These print ads ran in Sports Illustrated and USA Today, and helped reduce productivity in workplaces all across America.
NY Yankees Sponsorship
The world’s best rivalry gets the AT&T treatment in this print ad we did for Yankees Magazine.
In case you were wondering, yes these ads were real. Targeted toward adult collectors, the idea behind these print ads was to re-create the typical beauty shots you see for real cars. To pull this off, we used famed life-sized car photographer, Bill Cash.
You might’ve seen this campaign featured in Communication Arts magazine, Creativity magazine, and a few other places.
This first spot was directed by yours truly, and was short listed at Cannes. The next spot was part of a campaign for Bacardi Silver. Each spot featured an awkward situation that was easily fixed by consulting the Bacardi Silver manual.
“Rapper” Direct Mail CD
Ciclon Tequila-Spiked Rum is a drink that’s very popular within the hip-hop community. So, we sent out this direct mail CD along with a rhyming booklet to rappers, hoping to get them to use Ciclon in their raps.
To help launch Bacardi’s Flavors line of rums, we created stickers that we placed on fruit in grocery stores.
Alex and Kobe
Starlight Children's Foundation is just like Make-A-Wish Foundation, only without as much name recognition. So, we created this spot with future Hall of Famer Kobe Bryant to try and change that. Spending the day with him was definitely cool, but it was 12 year old Alex that really impressed me. If you watch the spot, you’ll see why.
California Avocados has been running billboards with funny, interesting headlines for many years. You may have even seen some in the award books.
Eddie. Set. Go.
We pitched Eddie Bauer with the idea of radical reappraisal of the brand. That meant no more people in mom jeans and flannel shirts sitting on Adirondack chairs by the lake. Eddie Bauer was an innovative outdoor clothing company with adventure at the core of their DNA. Just no one knew it.
We came up with "Eddie. Set. Go." as a rallying cry to get people to go out there and start living their own adventure. Not only did this concept win the pitch, they loved the idea so much that they produced the pitch-winning campaign.
The results? Eddie Bauer sold out of its two marquee pieces of outdoor apparel (both featured in the campaign). Brand consideration reached its highest point in decades, and Outside Magazine named Eddie Bauer as Outdoor Marketer of the Year.
This is a campaign of episodic webisodes I wrote and directed for Dell to launch their new super efficient OptiPlex 755 computer for I.T. departments.
Each episode centers around two co-workers who are obsessed with the I.T. guy in their office. They wonder what the hell this guy’s doing with all his new free time, why he’s so successful, and if in fact he might be a real-life wizard.
This campaign of 3 spots lets viewers know that people live by a different set of rules at Universal Orlando’s theme park and resort.
This is an old favorite of mine that won an Art Directors Club gold cube.