This first spot was directed by yours truly, and was short listed at Cannes. The next spot was part of a campaign for Bacardi Silver. Each spot featured an awkward situation that was easily fixed by consulting the Bacardi Silver manual.
“Rapper” Direct Mail CD
Ciclon Tequila-Spiked Rum is a drink that’s very popular within the hip-hop community. So, we sent out this direct mail CD along with a rhyming booklet to rappers, hoping to get them to use Ciclon in their raps.
To help launch Bacardi’s Flavors line of rums, we created stickers that we placed on fruit in grocery stores.