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Keith Wisniewski

Creative Director / Writer

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Starlight Children's Foundation

Alex and Kobe

Starlight Children's Foundation grants wishes to children with terminal illnesses. I wrote this spot for Kobe Bryant and got to see up-close why he was one of the greatest players of all time. But what equally impressed me was the co-star of the spot, 12-year old Alex. If you watch the spot, you’ll understand why. It was a day none of us would forget.