730 Days campaign

Wireless companies make you wait two whole years to upgrade your old phone. But living with an old phone can be incredibly frustrating. This campaign follows the ordeal of one man (played by SNL alum Bill Hader) living with his outdated, broken-down phone over those 730 days.

• Gold National Addy

• Silver Effie

• Communication Arts Advertising Annual

Adweek article (click to view)